Blogging is important for your business. And, in this age of social media, it’s crucial to integrate your blog with you social media efforts.
One of the first rules of social media (and really of all marketing) is that there should never be standalone tactics. Each marketing tactic should reinforce and amplify all the others. Your website, your brochure, your pitch, your social and your blog should all be coordinated. Because we at Lyra Communication specialize in the online world, we’re going to show you easy ways that you can integrate your blog with your social, but you can extend these lessons to all of you marketing tactics. Now this blog assumes that you already have great social media AND a great blog, and we’re looking at how to bring them together. After all, 1+1=3 (the magic of compound effort!)
About that blog
First things first: Why even blog? After all, running your own business is stressful enough, right? Well, blogging gets you, and your business, much more visibility; online visibility. It’s about popping up on search engines, on social media or even in others people’s blogs. The critical first step that is that the blog is treated as a strategic marketing channel that helps and supports your business growth and marketing objectives. Once you have that down, the next step is promotion. After all, it does no good if you create great content around your business, but no one sees it. The best way to ensure that people actually see your blog is to integrate it with your social. Here are 5 easy tips:
1. Always, Always, Share Your Blog Posts
This seems like a no brainer, but it’s amazing how many brands maintain a blog and social, and don’t think to share one using the other! Social Media and blogging is about people knowing you and your business. If you don’t spread your word, your tips, your knowledge on the right channels, why bother? After you publish a blog entry, grab the focal ideas, copy the url the blog post, and share it across all your social media platforms. Bottom line? Always share your blog posts on your social media platforms. We can’t stress this enough.
2. Reuse Your Business Blog Content
This is really an extension of the first tip… There’s no rule that says you can only promote a blog once. We’re big fans of recycling content – especially on the noisier networks like Twitter. A single blog post can give you gives you ammo for months of social media content. A quality blog post should be chock full of key points, useful tips, call to actions, important information, etc. So use it and reuse it month after month. Make the best out of what you wrote. What we’re not saying here, however, is to be spammy. There is a big difference between creating lots of original social posts out a single blog and mixing them up, and posting the same post – with the same copy – 20 times a day. The former takes thoughtfulness and effort – and it works. The latter is nothing more than spam – and it will diminish your online community.
3. Add Social Media Sharing Buttons To Your Website And To Each Of Your Blog Posts
Fancy share buttons were a big deal in 2012, but today they seem to have fallen to the wayside. We say it’s time to re-embrace the social share button! Most open source blog platforms – WordPress, Joomla, etc. offer hundreds of attractive plugins you can easily integrate on your site to encourage readers to share across their social media feeds. Search to see which fits your needs. Add the plugin, set it up, and you’re good to go. Ideally the social media sharing buttons will appear on each single post page. A tip: Make sure the plugin you chose includes a nice big Reddit button – bookmarking is such a great way to boost traffic to your blog!
4. Promote Your Social Media Channels on Your Blog
Drive your readers to your social media platforms feeds. For instance, each time you create a blog post, you can finish it with something like “Curious to know more? Follow us on LinkedIn”, or “Have you visited us on Facebook?” We’re big fans of cross promoting your online assets. If someone is already reading your blog, it’s a quick click to jump over to your Facebook or vice versa – provided you make it easy and remind them.
5. Make Sure Your Blog Name Is The Same As Your Social Media Username
This is important (and unfortunately rare for those of us who were early adopters of both blogging and social.) But if you’re just starting out, take note! If you write under various names, you may confuse your audience and your brand itself will be diluted. Before starting, search the feeds you’ve chosen to use to see if the name you want is free. Create the same name and username for each social media feed (or get as close to a single name as possible.) Things have to be consistent. People will appreciate it. Try following these simple tips even for a few months and see how they transform your traffic specs and the size of your community. However, keep in mind that social media and results take time – it’s like a marathon. But, with consistency, your efforts will show results. Do you have any other tips? Let us know in the comment section. We’d love to get you take!