I’ve studied how lawyers behave on social media for a few years now.
One would think that social media is a natural fit for lawyers who naturally gravitate to information rich networks and generally enjoy consuming and creating content.
But the reality is that most lawyers have traditionally shied away from social; too risky, too loud, too obnoxious, too busy.
Let’s face it, the law is not like other industries. It’s competitive, it’s compliant, and it’s often billed in 15 minute increments. Few have time to really understand social and it’s easy enough to simply give it to the intern...
What do the interns do?
They look to see what the other lawyers/interns are doing and replicate them for good or bad. Thus, every time I jump on Twitter, LinkedIn or Facebook, I see the same nine common mistakes.
I challenge you to go through this list.
I’ll bet there’s one or two points that are relevant to you or your firm, and the good news is that these mistakes all have easy fixes…