Did you know that MS Office now encourages users to plagiarize your carefully written LinkedIn profile? Here’s how to protect your LinkedIn profile from plagiarism
LinkedIn For Professional Service Firms Makes Perfect Sense
Organic: Refers to social media attention you earn based on the quality of your content, without having to pay to promote that content
Why creating a digital strategy before you jump online makes all the difference
Oftentimes, a company will call me because they are looking for someone to manage their social media feeds. There’s an assumption that simply jumping on Facebook or Instagram and slapping up a blog post or two will magically transform their brand and generate tons of success.
Everyone who’s seen a big decrease in organic reach on Facebook, Instagram or Twitter, raise your hand! Um-hm. Just what I thought: All of you. This blog explores what’s behind these falling numbers and what you can do to beat them.
We are all experiencing a huge shift in results right now – particularly on those three networks – and today I’m going to fill you in on why this is happening and reassure you that you’re not alone.
Give me dollar for every non-client who’s said “We’re seeing great numbers on our digital but it’s not translating into business,” and I’d be wealthy enough that I wouldn’t have to blog for a living!
But it’s a good question, really, it’s the KEY question that is both necessary for buyers to ask, and frustrating for digital agency owners to answer.
Why is it Frustrating & What’s the Damn Answer?
A guest blog written by Rachel Eidan from Wavelength. Wavelength is a communication skills training company that provides learning solutions to improve organizations’ writing, presentation, and meeting skills.
Headline writing know-how is more important than ever as social media dominates how we interact with news, information, and networking.
Facebook has changed again: Did you notice? Well, you may not have noticed the specific changes, but I’ll bet you’ve noticed the decrease in traffic from Facebook to your website. In two years, traffic from social media feeds to websites has declined by 80%. No, that’s not a typo, it really is 80%. Does this…
Last week, a flurry of messages hit my Facebook Messenger inbox warning me that, starting on the weekend, if I didn’t do this or that, Facebook would start charging me for using their service… *sigh* It seems that every few months, this old hack makes the rounds. Users worry that Facebook is going to suddenly…
What a month it’s been! 🙂 When Nadine, Executive Director of the Canadian Association for Marketing Professionals, recommended I submit a nomination form for the 2016 marketing awards, I had my doubts. Not because the campaign I was outlining in the application wasn’t successful; it was/is with our client generating tons of business from the…
The hardest part of any content management, social media or social selling program is actually creating all that content! Who has time to blog four times per month and write hundreds of social media posts to support those blogs? Not to mention emails, white papers, ebooks… Heavens, it makes me tired just to think about…