The trick to knowing if your social media is working, or any marketing tactic for that matter, is knowing your objective.
What should lawyers do when they want to market themselves using social media, but their firm has no interest?
I often hear the refrain “social media doesn’t work for lawyers” or “we tried it in 2016 and it didn’t do anything for us.”
Law firms are traditionally skeptical of social media.
Did you know that MS Office now encourages users to plagiarize your carefully written LinkedIn profile? Here’s how to protect your LinkedIn profile from plagiarism
LinkedIn For Professional Service Firms Makes Perfect Sense Organic: Refers to social media attention you earn based on the quality of your content, without having to pay to promote that content
Why creating a digital strategy before you jump online makes all the difference Oftentimes, a company will call me because they are looking for someone to manage their social media feeds. There’s an assumption that simply jumping on Facebook or Instagram and slapping up a blog post or two will magically transform their brand and…
Everyone who’s seen a big decrease in organic reach on Facebook, Instagram or Twitter, raise your hand! Um-hm. Just what I thought: All of you. This blog explores what’s behind these falling numbers and what you can do to beat them. We are all experiencing a huge shift in results right now – particularly on…
Give me dollar for every non-client who’s said “We’re seeing great numbers on our digital but it’s not translating into business,” and I’d be wealthy enough that I wouldn’t have to blog for a living! But it’s a good question, really, it’s the KEY question that is both necessary for buyers to ask, and frustrating for…
A guest blog written by Rachel Eidan from Wavelength. Wavelength is a communication skills training company that provides learning solutions to improve organizations’ writing, presentation, and meeting skills. Headline writing know-how is more important than ever as social media dominates how we interact with news, information, and networking.