At Lyra Communications, we’re lucky enough to work online every day, and unlucky enough to see the same mistakes that drive us crazy!
Get ready for Lyra Communications’ first ever Blab this Thursday November 19th at 2pm!
Ah, the reoccurring question marketers have struggled with for almost 10 years: how often should we tweet?
Ready to launch your company’s social media feeds? Fantastic –but wait! Do you have these three things in place?
Ah, the one line that every social media agency/consultant/freelancer is familiar with. And generally it means that it’s simply a matter of time before the client comes back and say ‘yeah, so that didn’t really work’ and we give them a hug/buy them a scotch and explain to them that the “we’ll do it ourselves”…
You know what you want to achieve from your social This seems like common sense but, in reality, many organizations will hire a social media team without clear goals. Our advice is make sure you know what you want. Provided you’re dealing with professionals (i.e. us!) your team will let you know if your goals…
Last month, we experienced another Facebook algorithm ‘tweak’, and we can attest that engagement is down about a third – at least – for most brand pages. Ditto for reach of boosted posts within the timeline. Here are ways to maintain your reach and work within these Facebook algorithm updates…
The term ‘social media expert’ is bandied about so frequently to as lost all meaning. The reality is that, with the social landscape changing so rapidly, and the rise of off-shore social media content houses in non-English speaking countries, it can be a challenge for an organization to identify (and hire) the true social media professionals.
Why Key Messages Should Drive Your Social Media (not the other way around)
Social media accountability starts with understanding social media’s capabilities, the metrics themselves, and finally, a frank and open conversation with your team before a social program begins.