The term ‘social media expert’ is bandied about so frequently to as lost all meaning. The reality is that, with the social landscape changing so rapidly, and the rise of off-shore social media content houses in non-English speaking countries, it can be a challenge for an organization to identify (and hire) the true social media professionals.
Why Key Messages Should Drive Your Social Media (not the other way around)
Social media accountability starts with understanding social media’s capabilities, the metrics themselves, and finally, a frank and open conversation with your team before a social program begins.
How to blog for SEO in 2014 I’m fond of saying that the digital environment changes every six months and turns itself inside out every two years. That’s a lot of change for a business owner to keep up with, and it means that if you’re still blogging the same way you did 18 months…
“Consider a law firm that is legally not allowed to solicit new business. LinkedIn becomes a critical – and compliant- inbound marketing tool.That’s why LinkedIn marketing is so important”
What are the main social media trends for 2014? We’ve listed the top five you’ll want to know about
If you’re planning a social media contest in Google+, make sure you pay special attention to the rules and guidelines and follow them carefully
I was shocked that, in 2013, people would still question the validity of social as an effective marketing tactic…
Q: If I Google your name today, what’s the first thing that comes up? A: Your LinkedIn profile In the world of SEO, Google ranks social networks highest. Simply put, Google loves LinkedIn. That’s why, when someone Googles your name, your LinkedIn profile will always outrank your website bio and be the first thing they see. Now…
These five easy tips will help you get the most from your LinkedIn profile.