Social media strategist with 15 years' of communications experience in digital, media and professional services. Kim started Lyra Communications in 2009 because she was such a serious social addict that turning it into a job was the only option.

Which Social Network Should You Choose?

There’re hundreds of social media networks, each catering to its own demographic. Yet most people, when they use social media for business, choose Facebook and Twitter. It’s time to look beyond at what you may be missing.

Obviously Facebook and Twitter are the most prominent networks but it’s important to take other networks into consideration too. Particularly if they’re smaller and offer less noise or are better geared to producing content your target enjoys.