Lots of companies prefer to outsource certain aspects of their social media. But how much is too much? This video explores some best practices around outsourcing your social media.
Video blogging has grown up. Vlogging is now widely regarded as an effective way to get your message out, build brand awareness and SEO. Maj Qureshi of NAM Video outlines what first-time vloggers need to know whether they’re video blogging by themselves or working with a professional production company…
Think you know Twitter etiquette? Here’s a few deadly sins guaranteed to sink your Twitter efforts.
Believe it or not, companies that grow more than 30% more than three years in a row experience a big hit in customer satisfaction. Here’re some ways to buck the trend and keep your clients happy campers.
Writing effective sales copy isn’t rocket science, it’s easy — provided you follow these simple rules to make your copy FAB…
If you want to sell a product or make your target take notice, then you have to use the right words! In 2011, Yale did a study to determine the most powerful marketing words in the English language. Below we look at the five words that topped the list.
CASL, Canada’s new anti-spam law, comes into effect in 2012. Are you ready? Here’s a primer to help you understand the changes.
Few industries vary as wildly in their fees as marketing writers. From off-shore content houses that charge a few dollars a blog to a veteran who’ll charge 10k for a speech – how’s a client to know what’s fair and what’s ridiculous?
Remember the old days when the more email newsletters we sent the better? Things have changed! Today there’s a whole new set of rules (all research based) around when to send, what matters and other key things to know.