Few industries vary as wildly in their fees as marketing writers. From off-shore content houses that charge a few dollars a blog to a veteran who’ll charge 10k for a speech – how’s a client to know what’s fair and what’s ridiculous?
Remember the old days when the more email newsletters we sent the better? Things have changed! Today there’s a whole new set of rules (all research based) around when to send, what matters and other key things to know.
Blogging uses a more casual style of writing than print, but that doesn’t mean you should sacrifice the professional. These simple style rules will help you strike the balance between approachable and polished.
CASL: The acronym strikes fear in the heart of online marketers
It stands for Canada’s Anti-Spam Legislation and it’s set to take effect late this year.
CASL will change the way online marketers operate, and we believe those changes are great for both consumers and marketers.
Your social media strategy should include these key elements. Make sure your consultant understands what they’re doing.
Social media isn’t a strategy at all – it’s a tactic. Considering social media as part of your marketing mix? Watch this first.
The top ten rules of writing from famous writers.
Have you ever noticed how tough it is to keep up with blogging? If you have a blog, you know what I’m talking about!
At Lyra, we spend so much time writing blogs for others that we fell behind on our own blog and, last month, we decided to take action!
Developing a social media plan without an issues management plan is like driving a car without insurance. It’s a bad idea.