Social media strategist with 15 years' of communications experience in digital, media and professional services. Kim started Lyra Communications in 2009 because she was such a serious social addict that turning it into a job was the only option.

Why You Should Never – Ever – Use Your Brochure Copy For Your Website

Writing for the web and for print are totally different for three main reasons:

Web culture and real-life business culture are different. We have different expectations about how a business will interact online than we do in real life. The online world is more casual so your copy must welcome the conversation!
People don’t read online. They skim. If you write your website the way you’d write your brochure, you’ll lose your visitor. It’s not your fault – it’s just harder to read on a screen.
Unlike readers holding a printed page (I love those people), online readers aren’t committed. They have less patience and will quickly bounce off your page if they’re not constantly engaged.

Of course my best advice to you is don’t stress – hire a professional!! But if you insist on going it alone, if you’re determined, then let me share a few tricks that only the top copywriters know.

Ten tips that will help you write better online copy:

Social Media Killed the PR Star

The Wilcox Group – one of Canada’s most innovative PR companies is closing down at the end of this month. On the company’s homepage, principal Mat Wilcox blames social media:

“The communications and public relations landscape has changed more in the last few years than ever before, particularly with the emergence and influence of social media. We love working in social media – it’s a new and exciting frontier for communications and business – but the financial model to support this shift simply isn’t here yet.”