CASL: The acronym strikes fear in the heart of online marketers It stands for Canada’s Anti-Spam Legislation and it’s set to take effect late this year. CASL will change the way online marketers operate, and we believe those changes are great for both consumers and marketers.
Your social media strategy should include these key elements. Make sure your consultant understands what they’re doing.
Social media isn’t a strategy at all – it’s a tactic. Considering social media as part of your marketing mix? Watch this first.
The top ten rules of writing from famous writers.
Have you ever noticed how tough it is to keep up with blogging? If you have a blog, you know what I’m talking about! At Lyra, we spend so much time writing blogs for others that we fell behind on our own blog and, last month, we decided to take action!
Developing a social media plan without an issues management plan is like driving a car without insurance. It’s a bad idea.
Five golden rules to help you write successful ad copy.
Key messages start with a situation analysis. Here’s how to begin.
Key messages are more than snappy taglines; They’re a set of messages that encapsulate the most saleable and competitive parts of your offering.