Have you ever noticed how tough it is to keep up with blogging? If you have a blog, you know what I’m talking about! At Lyra, we spend so much time writing blogs for others that we fell behind on our own blog and, last month, we decided to take action!
Developing a social media plan without an issues management plan is like driving a car without insurance. It’s a bad idea.
Five golden rules to help you write successful ad copy.
Key messages start with a situation analysis. Here’s how to begin.
Key messages are more than snappy taglines; They’re a set of messages that encapsulate the most saleable and competitive parts of your offering.
Brian Solis describes influence as “the ability to cause measurable actions and outcomes” and no less than three new research studies were released this month that reveal white papers as the most influential type of content.
Social media ju-jitsu: A negative comment on a social platform is really an amazing chance to engage folks, build ambassadors for your brand and strengthen your community.
Twitter won’t directly make you sales, but it will build relationships with folks you can sell to.