Key messages start with a situation analysis. Here’s how to begin.
Key messages are more than snappy taglines; They’re a set of messages that encapsulate the most saleable and competitive parts of your offering.
Brian Solis describes influence as “the ability to cause measurable actions and outcomes” and no less than three new research studies were released this month that reveal white papers as the most influential type of content.
Social media ju-jitsu: A negative comment on a social platform is really an amazing chance to engage folks, build ambassadors for your brand and strengthen your community.
Twitter won’t directly make you sales, but it will build relationships with folks you can sell to.
No time to tweet? Here are 5 tips to help you out.
It’s time to break up with branding. You deserve better and so does your company.
Blogging Myth #1: There are too many blogs. I can’t compete.
Technorati keeps a running tab of the number of blogs on the net. According to the last count: 133 million. Now here’s the good news: 95% of those blogs haven’t been updated in FOUR MONTHS. That means there are only seven million active blogs online. If you’ve updated your blog even once over the last 16 weeks, you’re in the 95th percentile! Hurrah for you! 0-95 in the time it takes to press ‘publish’.