Brian Solis describes influence as “the ability to cause measurable actions and outcomes” and no less than three new research studies were released this month that reveal white papers as the most influential type of content.
Social media ju-jitsu: A negative comment on a social platform is really an amazing chance to engage folks, build ambassadors for your brand and strengthen your community.
Twitter won’t directly make you sales, but it will build relationships with folks you can sell to.
No time to tweet? Here are 5 tips to help you out.
It’s time to break up with branding. You deserve better and so does your company.
Blogging is tough enough. Why let these five myths get the better of you? Here’s a reality check to keep you motivated: Blogging Myth #1: There are too many blogs. I can’t compete. Technorati keeps a running tab of the number of blogs on the net. According to the last count: 133 million. Now here’s the…
Twitter can be a powerful marketing tool, or a powerful waste of time. There are a few tricks to make twitter work for your small business.