Jun 3, 20130 comments
My clients ask me this one all the time…
FYI, if your competitor is a small brand yet they have a 50k followers on Twitter or 50k fans on Facebook, I’d bet money they purchased them. So instead of sweating it, watch why all those purchased follows are a waste of money
May 15, 20130 comments
It’s Friday night and your chaotic week is over. Time to kick back with a well-deserved glass of merlot.
With each sip, the stress of your week slips away. Suddenly, you’re inclined to thank the winery on their Facebook page for this welcomed serenity.
But you don’t get far. They’re not on Facebook. Or Twitter. Or Pinterest. Where are they? Surely a product that makes you feel this good has to exist in the social realm?!
You can’t help but question the brand’s credibility. You never get to boast about the wine, and chances are, you won’t buy it again… Continue reading “Wine & the Social Media Buzz” »
Apr 19, 20130 comments
If your product is on a grocery store shelf, or any retail shelf for that matter, you NEED social media!
Retail shelf space means that you have enough brand visibility that your consumers are looking for you on social media. Furthermore, most of your competitors are already there so what’s holding you back?