The term ‘social media expert’ is bandied about so frequently to as lost all meaning. The reality is that, with the social landscape changing so rapidly, and the rise of off-shore social media content houses in non-English speaking countries, it can be a challenge for an organization to identify (and hire) the true social media professionals.
Social media takes careful planning, patience and ongoing strategic effort. If not managed properly, it could hurt your brand. That’s why we’ve compiled a list of the most common social media mistakes to avoid.
Why Key Messages Should Drive Your Social Media (not the other way around)