At Lyra Communications, we’re lucky enough to work online every day, and unlucky enough to see the same mistakes that drive us crazy!
Ah, the reoccurring question marketers have struggled with for almost 10 years: how often should we tweet?
Ready to launch your company’s social media feeds? Fantastic –but wait! Do you have these three things in place?
Facebook Emojis are finally here!
Just as we finished writing our latest blog about Facebook’s impending “Dislike” button, we woke up to more exciting social media news—And it appears our hunch about a new way to express empathy on Facebook was right!
It’s official, the Dislike button is coming to Facebook. This means brands will have to be more strategic about the content they create and anticipate how their fans might react.
Now that summer is coming to an end and people are back from vacation, it’s a fantastic time to recapture your audience by revamping your social media for fall.
Ah, the one line that every social media agency/consultant/freelancer is familiar with. And generally it means that it’s simply a matter of time before the client comes back and say ‘yeah, so that didn’t really work’ and we give them a hug/buy them a scotch and explain to them that the “we’ll do it ourselves”…
Now this blog assumes that you already have great social media AND a great blog, and we’re looking at how to bring them together. After all, 1+1=3 (the magic of compound effort!)
You know what you want to achieve from your social This seems like common sense but, in reality, many organizations will hire a social media team without clear goals. Our advice is make sure you know what you want. Provided you’re dealing with professionals (i.e. us!) your team will let you know if your goals…
Some brands are leaving Facebook and Twitter behind, yet research states it’s best to join many networks. Why it might make sense to focus on smaller social media networks And leave the big guys behind…