Some brands are leaving Facebook and Twitter behind, yet research states it’s best to join many networks. Why it might make sense to focus on smaller social media networks And leave the big guys behind…
Last month, we experienced another Facebook algorithm ‘tweak’, and we can attest that engagement is down about a third – at least – for most brand pages. Ditto for reach of boosted posts within the timeline. Here are ways to maintain your reach and work within these Facebook algorithm updates…
Want to learn social media? Please, go to school! But go for corporate communications. Go for copywriting. Go for strategic marketing. These are the skills that will help you succeed in social.
A new study proves that with social media, it pays to get there first. While meaningful content is important, research from BI Intelligence says social media success comes to the early adopters.
Even seasoned social media marketers find it difficult to keep up the demand for fresh content, especially when handling multiple clients at once. Here are 10 easy ways to keep your fans coming back for more…
The term ‘social media expert’ is bandied about so frequently to as lost all meaning. The reality is that, with the social landscape changing so rapidly, and the rise of off-shore social media content houses in non-English speaking countries, it can be a challenge for an organization to identify (and hire) the true social media professionals.
Social media takes careful planning, patience and ongoing strategic effort. If not managed properly, it could hurt your brand. That’s why we’ve compiled a list of the most common social media mistakes to avoid.
Why Key Messages Should Drive Your Social Media (not the other way around)
Social media accountability starts with understanding social media’s capabilities, the metrics themselves, and finally, a frank and open conversation with your team before a social program begins.
Why is Instagram so great for brands? Instagram has grown since this time last year. In fact, when it comes to frequency of site use, Instagram is now second only to Facebook! (No surprise really since Instagram is owned by Facebook.)