The Donovan Group’s Donna Papacosta sat down with me recently to learn how companies can avoid those common mistakes that derail their social media efforts. The result was a 10-minute Tweeps In Profile podcast that will help you leap over those pitfalls and reap the rewards a well-planned social media effort can bring… To hear…
Social media doesn’t need to stretch your time budget. There are a few easy ways you can decrease the amount of time you spend but stay engaged and effective…
Lots of companies prefer to outsource certain aspects of their social media. But how much is too much? This video explores some best practices around outsourcing your social media.
Think you know Twitter etiquette? Here’s a few deadly sins guaranteed to sink your Twitter efforts.
CASL, Canada’s new anti-spam law, comes into effect in 2012. Are you ready? Here’s a primer to help you understand the changes.
Remember the old days when the more email newsletters we sent the better? Things have changed! Today there’s a whole new set of rules (all research based) around when to send, what matters and other key things to know.
Blogging uses a more casual style of writing than print, but that doesn’t mean you should sacrifice the professional. These simple style rules will help you strike the balance between approachable and polished.
CASL: The acronym strikes fear in the heart of online marketers
It stands for Canada’s Anti-Spam Legislation and it’s set to take effect late this year.
CASL will change the way online marketers operate, and we believe those changes are great for both consumers and marketers.
Your social media strategy should include these key elements. Make sure your consultant understands what they’re doing.