Lots of companies prefer to outsource certain aspects of their social media. But how much is too much? This video explores some best practices around outsourcing your social media.
Think you know Twitter etiquette? Here’s a few deadly sins guaranteed to sink your Twitter efforts.
CASL, Canada’s new anti-spam law, comes into effect in 2012. Are you ready? Here’s a primer to help you understand the changes.
Remember the old days when the more email newsletters we sent the better? Things have changed! Today there’s a whole new set of rules (all research based) around when to send, what matters and other key things to know.
Blogging uses a more casual style of writing than print, but that doesn’t mean you should sacrifice the professional. These simple style rules will help you strike the balance between approachable and polished.
It stands for Canada’s Anti-Spam Legislation and it’s set to take effect late this year.
CASL will change the way online marketers operate, and we believe those changes are great for both consumers and marketers.
Your social media strategy should include these key elements. Make sure your consultant understands what they’re doing.
Social media isn’t a strategy at all – it’s a tactic. Considering social media as part of your marketing mix? Watch this first.
Have you ever noticed how tough it is to keep up with blogging? If you have a blog, you know what I’m talking about!
At Lyra, we spend so much time writing blogs for others that we fell behind on our own blog and, last month, we decided to take action!