Social media isn’t a strategy at all – it’s a tactic. Considering social media as part of your marketing mix? Watch this first.
Have you ever noticed how tough it is to keep up with blogging? If you have a blog, you know what I’m talking about!
At Lyra, we spend so much time writing blogs for others that we fell behind on our own blog and, last month, we decided to take action!
Developing a social media plan without an issues management plan is like driving a car without insurance. It’s a bad idea.
Social media ju-jitsu: A negative comment on a social platform is really an amazing chance to engage folks, build ambassadors for your brand and strengthen your community.
Twitter won’t directly make you sales, but it will build relationships with folks you can sell to.
No time to tweet? Here are 5 tips to help you out.
It’s time to break up with branding. You deserve better and so does your company.
Twitter can be a powerful marketing tool, or a powerful waste of time. There are a few tricks to make twitter work for your small business.