Social Media Killed the PR Star

The Wilcox Group – one of Canada’s most innovative PR companies is closing down at the end of this month. On the company’s homepage, principal Mat Wilcox blames social media:

“The communications and public relations landscape has changed more in the last few years than ever before, particularly with the emergence and influence of social media. We love working in social media – it’s a new and exciting frontier for communications and business – but the financial model to support this shift simply isn’t here yet.”