Given that I own a social media agency, my answer will shock you: We’ve been doing this a LONG time and worked with all sorts of clients and that’s why, believe it or not, I think that restaurants should always keep their social media in-house. Generally, we don’t work with restaurants for the reasons I’m…
At Lyra Communications, we’re lucky enough to work online every day, and unlucky enough to see the same mistakes that drive us crazy!
Ready to launch your company’s social media feeds? Fantastic –but wait! Do you have these three things in place?
Facebook Emojis are finally here!
Just as we finished writing our latest blog about Facebook’s impending “Dislike” button, we woke up to more exciting social media news—And it appears our hunch about a new way to express empathy on Facebook was right!
It’s official, the Dislike button is coming to Facebook. This means brands will have to be more strategic about the content they create and anticipate how their fans might react.
Now that summer is coming to an end and people are back from vacation, it’s a fantastic time to recapture your audience by revamping your social media for fall.
You know what you want to achieve from your social This seems like common sense but, in reality, many organizations will hire a social media team without clear goals. Our advice is make sure you know what you want. Provided you’re dealing with professionals (i.e. us!) your team will let you know if your goals…
Last month, we experienced another Facebook algorithm ‘tweak’, and we can attest that engagement is down about a third – at least – for most brand pages. Ditto for reach of boosted posts within the timeline. Here are ways to maintain your reach and work within these Facebook algorithm updates…
A new study proves that with social media, it pays to get there first. While meaningful content is important, research from BI Intelligence says social media success comes to the early adopters.
The term ‘social media expert’ is bandied about so frequently to as lost all meaning. The reality is that, with the social landscape changing so rapidly, and the rise of off-shore social media content houses in non-English speaking countries, it can be a challenge for an organization to identify (and hire) the true social media professionals.