The term ‘social media expert’ is bandied about so frequently to as lost all meaning. The reality is that, with the social landscape changing so rapidly, and the rise of off-shore social media content houses in non-English speaking countries, it can be a challenge for an organization to identify (and hire) the true social media professionals.
Social media takes careful planning, patience and ongoing strategic effort. If not managed properly, it could hurt your brand. That’s why we’ve compiled a list of the most common social media mistakes to avoid.
Why Key Messages Should Drive Your Social Media (not the other way around)
Social media accountability starts with understanding social media’s capabilities, the metrics themselves, and finally, a frank and open conversation with your team before a social program begins.
Negative comments on your social media feed? Don’t panic! We’ll show you how it turn a negative into a big fat positive…
It’s Friday night and your chaotic week is over. Time to kick back with a well-deserved glass of merlot.
With each sip, the stress of your week slips away. Suddenly, you’re inclined to thank the winery on their Facebook page for this welcomed serenity.
If your brand is on a grocery store shelf, or any retail shelf for that matter, you NEED social media! But most marketing managers lack the time prefer to outsource social media. This video shows how to outsource your feeds effectively and safely.
There’re hundreds of social media networks, each catering to its own demographic. Yet most people, when they use social media for business, choose Facebook and Twitter. It’s time to look beyond at what you may be missing.
Obviously Facebook and Twitter are the most prominent networks but it’s important to take other networks into consideration too. Particularly if they’re smaller and offer less noise or are better geared to producing content your target enjoys.
Writing social media content seems easy, until you find yourself knee-deep in multiple posts day after day and month after month! Here’s five tricks our writers use to keep the content fresh so your community stays engaged!
A social media strategy is more than simply outlining the content you plan to post.
There are a few critical things your strategy needs to cover before you’re ready to roll it out…