My clients ask me this one all the time… FYI, if your competitor is a small brand yet they have 50k followers on Twitter or 50k fans on Facebook, I’d bet money they purchased them. So instead of sweating it, watch why all those purchased follows are a waste of money
Many folks jump online and expect that their social media will take off immediately but that rarely happens. Once you know the real deal, you can make better decisions about budgeting and planning.
There’re hundreds of social media networks, each catering to its own demographic. Yet most people, when they use social media for business, choose Facebook and Twitter. It’s time to look beyond at what you may be missing.
Obviously Facebook and Twitter are the most prominent networks but it’s important to take other networks into consideration too. Particularly if they’re smaller and offer less noise or are better geared to producing content your target enjoys.
Think you know Twitter etiquette? Here’s a few deadly sins guaranteed to sink your Twitter efforts.