CASL, Canada’s new anti-spam law, comes into effect in 2012. Are you ready? Here’s a primer to help you understand the changes.
Few industries vary as wildly in their fees as marketing writers. From off-shore content houses that charge a few dollars a blog to a veteran who’ll charge 10k for a speech – how’s a client to know what’s fair and what’s ridiculous?
Remember the old days when the more email newsletters we sent the better? Things have changed! Today there’s a whole new set of rules (all research based) around when to send, what matters and other key things to know.
Blogging uses a more casual style of writing than print, but that doesn’t mean you should sacrifice the professional. These simple style rules will help you strike the balance between approachable and polished.
The top ten rules of writing from famous writers.
Have you ever noticed how tough it is to keep up with blogging? If you have a blog, you know what I’m talking about! At Lyra, we spend so much time writing blogs for others that we fell behind on our own blog and, last month, we decided to take action!
Five golden rules to help you write successful ad copy.
Key messages start with a situation analysis. Here’s how to begin.