Ah, the reoccurring question marketers have struggled with for almost 10 years: how often should we tweet?
Tweet too little and your audience never sees you; tweet too often and it’s overkill.
So what’s the happy medium?
A new report from Simply Measured studied 145,828 tweets created by 98 brands over a three-month span. They found that 95% of companies published Tweets at least once per day.
Once per day?!
Though that may have been the norm 5 or 6 years ago, it’s not nearly enough going into 2016.
At Lyra Communications, we tweet for our clients a minimum of 20 times a day!
Think that’s too steep? Check out our latest vlog to learn why it’s not…