Facebook Emojis are finally here!
Just as we finished writing our latest blog about Facebook’s impending “Dislike” button, we woke up to more exciting social media news—And it appears our hunch about a new way to express empathy on Facebook was right!
Introducing “Reactions” – Mark Zuckerberg explains:
“Today we’re launching a test of Reactions — a more expressive Like button.
The Like button has been a part of Facebook for a long time. Billions of Likes are made every day, and Liking things is a simple way to express yourself.
For many years though, people have asked us to add a “dislike” button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.
At a recent Townhall Q&A, I shared with our community that we’ve spent a lot of time thinking about the best way to give you better options for expressing yourself, while keeping the experience simple and respectful. Today we’re starting to test this.
Reactions gives you new ways to express love, awe, humor and sadness. It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth. You’ll be able to express these reactions by long pressing or hovering over the Like button.
We’re starting to test Reactions in Ireland and Spain and will learn from this before we bring the experience to everyone. We hope you like this – or can better express how you’re feeling!”
Check out the video of the demo being rolled out:
Scrolling through the comments section underneath the video, the majority of Facebook user reactions to this new feature are positive:
“Excellent way of getting around requests for a dislike button – which is nothing but negative.”
“I prefer that over a dislike button… People will use the dislike button recklessly. Places that have a dislike button only promote negativity. Let’s keep Facebook positive!”
“I love how considerate this is – although we have all thought about wishing to be able to ‘dislike’ a certain post, it makes total sense to use reactions that express empathy instead. There is far too much opportunity for negative energy from adding a ‘Dislike’ button. Well done.”
But of course, with any impending Facebook change, there are some negative reactions, too:
“We want the dislike button, not this…”
“Putting a real dislike button could have been a chance to see Facebook grow up and help people be more aware of what they are sharing.”
“I want a dislike button, not empathy or show love! A dislike button is for something I didn’t like, plain and simple!”
Even while reading through the negative feedback, we, as a social media agency, can’t help but feel excited to welcome “Reactions” into the Facebook experience; however, some questions still remain, especially when it comes to brands:
- How will these new “Reactions” apply to measuring a post’s success? Does feeling “Angry” about a post have the same weight as a “Like” does?
- Will “Reactions” positively or negatively affect the shares of a post? (i.e if you see a post with a majority of “Sad” reactions, would you be more or less likely to share it? Something to think about.)
- How will brands readjust their ideation strategy in terms of content creation? Will they write certain posts in anticipation of an expected Reaction? What happens if they don’t get the Reaction they were hoping for?
…And these are just some of the questions swirling around in our heads right now!
In the meantime, we’re keeping a close watch on how things pan out with this new feature in Ireland and Spain and can’t wait until it comes to Canada.
What do you think of Facebook “Reactions”? We’d love to get YOUR reaction in the comments below 😉