A: Your LinkedIn profile
In the world of SEO, Google ranks social networks highest.
Simply put, Google loves LinkedIn.
That’s why, when someone Googles your name, your LinkedIn profile will always outrank your website bio and be the first thing they see. Now imagine that person is your ideal client or your star prospect…will they like what they see?
Your LinkedIn profile can make or break your image so don’t ignore it. Instead let it work in your favour! Here’s three easy things you can do to get LinkedIn working for you
Step One: Spruce up your profile
Step Two: Create a company page
Once a client visits your personal profile, the next logical place for them to visit is your company’s profile page. Company pages reinforce your brand to both clients and job seekers and they’re a great way to share info via status updates, so they need to look amazing.
Step Three: Help your employees help YOU
Did you know that your LinkedIn company page links to the public profile of every company employee on LinkedIn?
THIS IS A BIG DEAL!!
If your employees’ profiles look unprofessional, it makes your company look unprofessional.
If you tell your prospects about your team of 100 talented Ph.Ds., but only ten are linked to your company page, it looks like you don’t have your act together.
On the other hand, if your 100 talented Ph.Ds. all link to your company page, have fantastic profile pics and robust bios, collectively they’ll reinforce your company’s value proposition and brand.
In short: They look awesome. Your company looks awesome. Everybody wants to be associated with you! The bottom line is that Google has made LinkedIn impossible to ignore, so I have a task for you today:
If these tasks make you cringe, give us a call. We offer corporate LinkedIn packages that include profile makeovers, company pages and group training – it’s super easy and affordable.